Market Commercialization and Startup Launch
Market strategies are derived from a meticulous market analysis. A market analysis forces a business to become familiar with all aspects of the market so the target market can be defined, a clear profile of the customer is depicted and the company can be positioned to enter the industry and capture a significant share of the business in that commercial space.
This course will explore issues related to the identification, nurturing, protection, and commercialization of new technologies and associated products. The class will also investigate the challenges of adopting and transforming new technologies into commercial products or services using life cycle and stakeholder models. In this course we use case studies, class discussion, and other formats to illustrate how individuals and companies have dealt with varying degrees of technology change within their firms.
Preparing a "group-based" Technology Commercialization Preliminary Proposal,
Go-to-Market Plans require a deep understanding of the market and market segments. Startups should be prepared to partner as market strategy often extends beyond the existing company or team, requiring partnerships with companies with existing market share or imbedded sales forces.
Design Milestones as they are critical part of execution. Be prepared for course corrections and some initial failures that will inform how the company navigates through obstacles in the future.
Giving Technology Commercialization Proposal presentations to Venture Capitalists, and
Submitting a written Technology Commercialization Final Proposal report.
